As spokeswoman for Machsom Watch, Adi Dagan's role was to focus Israeli and international attention on the issue of Israeli-controlled checkpoints in the West Bank. Machsom [Checkpoint] Watch is a group of Israeli women who monitor activity at checkpoints. Adi spent two years as a volunteer, stationed once a week at Kalandia, the main checkpoint between Ramallah and Jerusalem. She was also the media coordinator for the Coalition of Women for Peace, and is now Director of Consultancy and Training at Agenda, the Israeli Center for Strategic Communications - a not-for-profit dedicated to reprioritize and reframe social change issues within the Israeli public and the media.