What We Do

Just Vision emerged in response to the lack of media coverage of Palestinian and Israeli civilians working to end the occupation and the conflict. While violent extremism receives front-page exposure, courageous nonviolence leaders and peacebuilders are relegated to occasional human interest stories. Consequently, at Just Vision, we work to ensure that these Palestinian and Israeli civic leaders are not only taken seriously as partners in the quest for peace, but are also more visible, valued and influential in their efforts.

There are thousands of ordinary Israelis and Palestinians stepping forward to end the bloodshed and the occupation, preserve human rights, promote reconciliation and build a sustainable, free and secure future for all. However, their stories seldom make the headlines, drowned out by sensational media coverage of the region. This prevents the discourse on nonviolent conflict resolution among Israelis and Palestinians from emerging in the public sphere.

There is an urgent need to share these peacebuilders’ and nonviolence leaders' hard-won experiences with others, to promote initiatives that are successful and to encourage broader publics to get involved.

Just Vision launched in 2003 after two years of intensive research. We consulted nearly 500 Israeli and Palestinian leaders in nonviolence and peacebuilding to learn about their work, their successes, failures and lessons learned.

Today, Just Vision informs local and international audiences about under-documented Palestinian and Israeli civilian efforts to resolve the conflict nonviolently. By creating award-winning films that tell the otherwise unknown stories of these individuals and complementing them with online educational tools, we equip journalists, community leaders, educators, students and facilitators with information, access and content so they can learn from, report on, support or join Palestinian and Israeli civilians working for freedom, dignity, security and peace without arms. Our materials have opened hundreds of doors for the people we highlight, empowering them to connect with audiences worldwide, to spread their message and to gain greater support at home and abroad. 

Led by a Palestinian, Israeli, North and South American team, Just Vision has earned a reputation for leadership and excellence. Our work has reached millions of viewers on The Oprah Winfrey Show, CNN, Al Jazeera, Al Arabiya, and in print through the Washington Post, the New York Times, Ha’aretz, Yediot Aharonot and more. It has been screened at the U.N., the House of Lords, the World Bank, to members of Congress, Middle Eastern policymakers and at world class film festivals -- from Berlin to Tribeca -- in more than 200 cities around the world. In addition, Just Vision has built a powerful network of Palestinian, Israeli and American partner organizations. We have also received critical acclaim for our two feature-length documentaries, Encounter Point and Budrus.

Just Vision:

  • Directs attention to Israeli and Palestinian nonviolence and peacebuilding efforts, working with and beyond traditional media. Top down leadership is clearly not enough; an end to the conflict will be rooted in the work of Israeli and Palestinian civilians.
  • Uses documentary film, multi-media and educational tools to undermine stereotypes, create connections, inspire commitment and galvanize action. 
  • Delivers essential visibility, access, networks and support to the initiatives and people making a difference on the ground. For example, members of the Parents Circle-Bereaved Families Forum have gained access to policymakers, celebrities, prime news coverage and financial support as a result of Just Vision’s involvement.
  • Pushes the envelope and moves the collective conversation forward.
  • Makes an impact. Millions of people have seen our award-winning film, Encounter Point, and have been motivated to get involved. Our new film, Budrus, and accompanying outreach campaign will be a significant force that will reach audiences and influencers worldwide.
  • Works to change the status quo to help achieve a resolution to the conflict with security, freedom and dignity for all Israelis and Palestinians.

SUPPORT US

Every dollar donated to Just Vision significantly amplifies the voices of Palestinian and Israeli civic peacebuilders and nonviolence leaders. Just Vision has earned a reputation for leadership, for excellence and for producing award-winning work on time and on budget. We are based in Washington, DC, New York and Jerusalem; we are non-partisan and religiously unaffiliated. 

To make a tax-deductible contribution to Just Vision, Inc., please click here. For additional information or to get involved, contact info@justvision.org or (202) 232-6821.